Give Everyone Bombas, Make Everyone Comfortable

Carter Collins
Executive Producer Bindery


Give us an overview of the campaign. What is it about and what was your role in the creation?

Bombas makes the world’s most comfortable socks. And holidays produce some of the world’s most uncomfortable moments. So, when you give Bombas to everyone on your list, you can make the holiday season a bit more comfortable.

I’ve led the Bombas work for the past two years and oversee strategy, creative and production.


Was the brief for this holiday campaign any different that than the usual? What challenges did that present?

It’s always important that our work…works. In the direct-to-consumer space, there are best practices we employ to help the work perform, but most importantly we never want to sacrifice that for a strong sense of brand while driving to purchase.

What inspired you to approach the campaign this way?

Decades of uncomfortable holiday moments!

What’s a “behind the scenes” story that only you know about?

Watching an actor share a meal with a dog for over an hour can indeed be pretty uncomfortable.

Are there any holiday ad tropes that you think should be retired by now?

I’m all for anything that’s insightful and rooted in a relatable truth. During the holidays, it seems that there’s an inclination to go straight for the heartstrings (and understandably so), but they can be a lot of fun too.

What is your favorite holiday campaign of all time?

All time is a really long time, but it’s hard not to love last year’s “Home Alone Again” from Google.

What can we expect from your agency in 2020?

More modern and full-service, direct-to-brand partnerships.

What do you think the advertising industry's New Year’s resolution should be?

The best work and relationships don’t necessarily have to be the result of an elongated food chain.