In a few words, tell us about your role in the creation of "Faint 2: A Very Yellow Sequel"
What was the original brief for this campaign?
What inspired you to approach the campaign this way?
How difficult was it to sell the idea to M&M's?
What was the biggest challenge you faced during the process?
What did you learn from the experience?
What’s a “behind the scenes” story that only you know about?
What do you think the advertising industry's New Year’s resolution should be?
What is your favorite holiday campaign of all time?
Take a look back at the first "Faint" Christmas ad