Mark Tutssel about creativity

Mark Tutssel, Global CCO of Leo Burnett Worldwide was in Paris for Leo Burnett’s Global Product Committee

by Maud Largeaud , AdForum

AdForum was privileged to be invited to Leo Burnett’s Global Product Committee meeting in Paris, overseen by worldwide creative director Mark Tutssel. The GPC meets four times a year to assess the quality of the agency’s creative output. Running themes this time included the impact of creative technology, the continuing resonance of film – across multiple screens, naturally – and the quest to find advertising ideas that change lives. Mark Tutssel addresses these and other subjects in an exclusive interview, which also includes Cannes predictions

To view more about the films and campaigns mentioned:

The Bear, Canal+

Small World Machines, Coca-Cola

Samsung Maestros Academy

Emma, Le Trèfle

If Only for a Second, Mimi Foundation 

The Epic Split, Volvo Trucks