For someone to truly believe in your brand and what you're putting out into the universe, you have to have a purpose.
One of us is a die-hard Diet Pepsi drinker and the other is a fanatical Coke Zero person. One of us is very misguided.
The industry needs more bold, progressive CMOs taking center stage proving that creativity can be used to drive their business as much as...
"Advertising will not be about selling products, it will be about communicating purpose. "
on Jul 13, 2020
By Mark Tungate
on Jul 1, 2020
on Jun 25, 2020
on Jun 24, 2020