Top Interviews From The Advertising Industry
Featured Interviews
"Today, family is rooted in love and not just a rigid ideal.": André Havt, MullenLowe Brasil
We chatted with André Havt, co-Managing Director and Creative Lead at MullenLowe Brazil, on presenting a more authentic view of parenting: enacting... read more
The Future that Is Now: Prerna Mehra, MullenLowe MENA
The insights of consumer behavior on social media applied to agencies' creativity are giving birth to innovation on social media platforms. read more
Great Advertising Starts with a Story: S. Subramanyeswar, MullenLowe Group APAC
Storytelling is a human plan and it is always more valuable than a channel/format plan. Powerful stands for brands are best built through stories. read more
A Genuine Commitment to Improve: Andy Last, MullenLowe Salt
As agencies, we can have far greater impact through our work – the advice we give our clients and the change we drive through communications. read more
Embrace Your Inner Child: Roselyn Frimpong & Andrea-Jane Morris, MullenLowe London
There’s a strange joy in constantly asking ‘why do you do that?’ read more
Culture Is Our Currency: Juan Camilo Romero, MullenLowe SSP3
Strategy should always be the first creative step (leap) at any agency, and our work should always prompt a surprise from the client, not just nods... read more
Don’t Be Stuck in Your Job Description: Camilla Facin, LOLA MullenLowe Barcelona
A good strategist should help the client make business decisions, work together with media partners and think about the whole communication ecosystem. read more
Inspiration Is Everywhere: Ekta Relan, Mullen Lintas
A new way to look at our job is to gather human insights through the understanding of evolving popular culture, alongside data about desires and... read more
Own Your Thought Process: Sheida Karami, MullenLowe LA
Everyone else on your team will cover off on the other details but a great strategist is one who sees things in multiple perspectives and has an... read more
Embrace Growth Fearlessly: Colton Morris, Mediahub Boston
Knowing your audience is a significant portion of the job, but truly disruptive insights carry the ability to empower. read more