A great strategist is also a seeker of truth – to the extent that even a data point isn’t a fact until it’s been connected to what it means in... read more
Like candidates, brands must appeal to consumers through both strong substance and clear values. read more
That’s why I love this agency because we believe in cultural fluidity – that at the end of the day, we’re all multicultural. Race, gender,... read more
I guarantee the answers you’re looking for aren’t under your roof. read more
Sometimes the answer lies not in talking but listening, asking the right questions, and then hearing what isn’t being said. read more
I think any good strategist should be sought after by creatives and account folks whenever there’s a problem that needs fixin’. read more
I believe a good strategist will continue to utilize the breadth of data points readily available, but also humanize the story. read more
But when it comes to empathizing with the everyday consumer, nothing beats spending time with them in person. read more