Created for P&G by Saatchi & Saatchi Singapore, the campaign idea is built on the core tension that every parent face in bringing up their children.
"As a latino, to name one case, I don´t really see ourselves represented enough in the commercials."
"Gin-infused truffles, white chocolate igloos and giant Christmas puddings. How do they come up with these things?"
Sam Wise, Head of Planning at Saatchi & Saatchi London talks to us about the Smart Crossing project made for Direct Line
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