Point of View: Creative Hans Dorsinville

"Advertising will not be about selling products, it will be about communicating purpose. "

Hans Dorsinville
Chief Creative Officer, North America Select World
 

Point of View: Creative

In a few words, can you tell us who you are what your job title is?
My name is Hans Dorsinville. I am the Chief Creative Officer at Select World.
Did you have a mentor at one point in your life and how did that person help guide you?
A man named Tibor Kalman was an early mentor. He taught me about design with a message – ideas that went beyond aesthetic executions. He also taught me to always ask “why not?” That allowed me to always be curious and to always delve deeper.
If you were going to choose one project to post on AdForum to represent your creative vision, what would it be?
Without a doubt, it would have to be #ImNoAngel for Lane Bryant, a merge of mission, message and fashion.
Is there a band or an artist that you listen to most during the work week to help you relax and spark creativity and if so, who is it?
Beyoncé
What would be the one word you would use to describe your office’s culture?
Family
What can you do creatively when working on branded content that you might not be able to do in the “traditional” ad process?
Tell a deeper story with more entertainment value. It is the ability to be able to put the product in a more unexpected life context.
What would be your least favorite thing about the pitch process?
Being expected to understand everything about a brand in such a short amount of time.
If you had a chance to be President and/ or King for a day and can enact any rule into law, what would it be?
You can only talk after you listen.
What do you think will be the big change in either technology or culture that will most affect advertising in the next 5 years?
Advertising will not be about selling products, it will be about communicating purpose. Technology will give us even more access into an understanding of the consumer and what matters to them.

 

Hans Dorsinville
Chief Creative Officer, North America Select World