Point of View: Creatives
In a few words, can you tell us who you are what your job title is?
Jason Musante. I’m Global Executive Creative Director at Huge.
Did you have a mentor at one point in your life and how did that person help guide you?
I’m lucky to have worked with some of the best creative minds in the industry, from Gerry Graf to Ty Montague, David Baldwin, Johnny Vulcan and others. I’ve learned something special from each that I’ve taken with me to help me in my career. I like to think of all them together as a “super mentor."
If you were going to choose one project to post on AdForum to represent your creative vision, what would it be?
I’d choose Audi’s “The Art of The Heist.” Even though I did it early on in my career, it taught me so many things about this business and it’s still one of my favorite pieces of work. That campaign taught me that it’s ok to take risks, persevere, and believe in myself.
Is there a band or an artist that you listen to most during the work week to help you relax and spark creativity and if so, who is it?
I typically don’t listen to music during the day. I’m always on my feet. I like to stay moving, from meetings, to reviewing work, meeting with clients and recruiting talent. I’m inspired by the energy of Huge, my brilliant coworkers and the amazing talent out there with fresh perspectives on where everything is going.
What would be the one word you would use to describe your office’s culture?
Entrepreneurial. I’ve never worked at an agency that values and supports forward thinkers who have different ways of looking at the world like Huge.
What can you do creatively when working on branded content that you might not be able to do in the “traditional” ad process?
I’m not sure there’s such a thing as a traditional ad process anymore. Each day represents a new opportunity to bring fresh approaches, solutions, and ideas to our clients. Branded content can mean so many different and exciting things today. The playground is bigger than it’s ever been.
What do you think will be the big change in either technology or culture that will most affect advertising in the next 5 years?
Technology will never replace the power of a big idea. Working towards creating a more diverse, inspiring culture will always trump the latest trends when it comes to new agency models, structures or mergers. While others might bemoan the current state of the industry, I think there’s never been a more amazing time to be in this business. Clients need our help to navigate an uncertain future, more than ever. This gives us a great opportunity, and responsibility, to make impact the world positively. Whether that’s creating a lovely piece of film that makes someone laugh, or an app that changes how people live. The opportunities are endless.