Viewpoint: Agency Producer
How would you describe what you do?
Bring an idea to life. On budget. In time. With the best possible creative partners.
How did you get into this job?
Project managing a design team of huge talents and huge egos for one of the most luxurious brands in the world. After surviving this, anything is possible.
What is most challenging about what you do?
Constantly raising the bar on craft with ever decreasing budgets.
What is most rewarding?
Creating a film that lives on forever.
What do you look for when booking directors and composers?
That they have an eye or an ear for the idea.
What advice would you offer someone considering this career?
Never take no for an answer. Be firm but flexible. And always champion the craft.
Tell us something that most people don’t know about being a producer?
A good producer is a third creative. Challenge decisions. Influence the idea.
Finally how do you use AdForum and how useful is it to see the latest work of Directors and staying up to date with industry news?
It's almost impossible to stay on top of all the work created around the world on a daily basis. Thankfully AdForum makes it a whole lot easier.