Your Avocado Is Worth It: EnergyBBDO & Avocados From Mexico

We are in the fortunate position where consumers already love avocados. This year’s Super Bowl campaign was all about giving them a platform to show that love.

 

Josh Gross
Chief Creative Officer EnergyBBDO
 

Pedro Pérez
Chief Creative Officer EnergyBBDO
 

Tell us about your role in the creation of this work.

As Co-CCOs, our main role on the project was to collaborate with the Avocados from Mexico team to make sure we found the best story to tell for the brand, that we knew would make a splash in the Super Bowl.

Give us an overview of the campaign, what is it about?

We are in the fortunate position where consumers already love avocados. This year’s Super Bowl campaign was all about giving them a platform to show that love. Our spot, “The Avocados from Mexico Shopping Network,” encourages people to spoil their Always Worth It avocados with fun trinkets like a tiara or a velour tracksuit.

This commercial marks Avocados from Mexico’s 6th Super Bowl appearance. Did that put any additional pressure on Energy BBDO?

We didn’t feel any additional pressure. Like any project we take on, we try to do the best job possible and make the very best work. It is always exciting to see your work on a such a large stage like the Super Bowl though!

Can you share your favorite behind-the-scenes moment with us?

We had a great time turning the ideas in our brains into actual products for the spot. We encountered some fun challenges along the way in bringing the avocado merchandise to life. For example, figuring out how to place a helmet on an avocado was surprisingly difficult and sparked a lot of debate on set.

What was the greatest challenge that you and your team faced during development?

We created twelve different, great products to shoot but had difficulty choosing which ones would make it into the final version of the TV spot. One item that didn’t make the cut was an oil painting of an avocado. Luckily, it was added as a prize people could win through our online AvoNetwork.

Do you have a personal ritual or superstition, that you follow on the day of the Super Bowl?

Of course, we have to watch the game with a big bowl of Avocados from Mexico guacamole!

What did you think of the Super Bowl ads overall this year, compared to recent years and did you have a personal favorite, outside of your agency’s spot? 

Overall, we liked this year’s ads. It seemed like there was a return to comedy and entertainment, which we enjoyed.