Harpercollins Publishers: Associate Director/Director, Marketing - Early Readers
Harpercollins Publishers
New York City, United States
4 weeks ago - 58 Views
Job description

We are currently seeking an Associate Director OR Director of Marketing, Early Readers to oversee title-specific attention getting campaigns for a wide variety of picture books and early readers ranging from non-fiction to literary fiction, commercial fiction and series, as well as handle overall strategy and management of the early reader marketing team.

Responsibilities

  • Direct strategy, programs and tactics across early reader titles and campaigns.
  • Develop product positioning and brand messaging.
  • Allocate annual budget across titles to evenly support sales and editorial goals; continually review and re-allocate financial resources as needed.
  • Plan for long-range growth of the publishing division and marketing department by reviewing past campaigns performances and seeking future improvements; communicate the goals, needs and results of the department to supervisor, editors, sales and publisher.
  • Work closely with authors on marketing initiatives.
  • Work closely with digital team in creating social media and website strategies.
  • Establish key partnerships online and offline with 3rd parties to further impact the reach of our properties and authors.
  • Keep a keen eye on potential backlist promotions and anniversary moments.
  • Review and share post-mortem analysis of each measurable campaign for future opportunities.
  • Research industry trends and tools to identify new platforms/partners that HC can engage with.
  • Manage performance of the team.

Qualifications

  • Minimum 6 years of experience in trade book marketing for Associate Director level; minimum 8 years of trade book marketing experience at Director level; picture book marketing experience preferred
  • Experience supervising a team
  • Strong understanding of the children’s marketplace and ability to identify key contacts and programs within this space
  • Experience creating compelling campaigns for young readers
  • Excellent leadership skills, project management, communication, budget management, organizational, prioritization and presentation skills a must
  • Experience working on mobile platforms a plus
  • Comfortable presenting in front of large groups
  • Appreciation and knowledge of current trends in popular culture extremely helpful
  • Bachelor’s degree, proficient in Microsoft Office; social media knowledge and skills
  • Ability to work cross-functionally across the division and within the company

HarperCollins Publishers is a company full of people who are passionate about books. When you apply for a position, we want to know why you want to work here, and why you are interested in the job. That’s why cover letters are

strongly preferred
.

HarperCollins is an equal opportunity employer.

About Us
New York City, United States
About Harpercollins Publishers

HarperCollins Publishers is the second largest consumer book publisher in the world, with operations in 17 countries. With 200 years of history and more than 120 branded imprints around the world, HarperCollins publishes approximately 10,000 new books every year in 16 languages, and has a print and digital catalog of more than 200,000 titles. Writing across dozens of genres, HarperCollins authors includewinners of the Nobel Prize, the Pulitzer Prize, the National Book Award, the Newbery and Caldecott Medals and the Man Booker Prize.HarperCollins, headquartered in New York, is a subsidiary of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV) and can be visited online at corporate.HC.com.

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