Stopgap: Senior Brand Manager - Freelance & Perm
London, United Kingdom
5 days ago - 13 Views
Job description

Are you a Senior Brand Manager seeking a fresh challenge? Both freelance & perm needed for this passenger rail service.

Senior Brand Manager - Freelance & Perm - Up to £65,000 - London


Our client is a significant UK rail franchise group based in Central London


The role reports to the Head of Marketing and is responsible for the brand guardianship of the franchises, delivery of all customer focused marketing campaigns in order to drive increased brand reputation, customer engagement, acquisition and retention to ultimately increase revenue.


You must demonstrate significant and current Brand campaign experience achieved in a Consumer Service within the Travel or Leisure sector. This is an essential requirement and candidates that don't meet this criteria will be automatically declined.

· Significant experience in B2C marketing and all aspects of planning and executing brand strategy.
· Experience of managing external agencies
· Keen understanding of brand, brand strategy and digital marketing, creative development and innovation and media buying
· Extensive experience of B2C brand marketing campaigns, practical understanding of brand building and customer research
· Experience working with and managing external agencies (Media/Creative/PR/Experiential)
· Experience managing a marketing budget
· Experience managing a small team with strong leadership skills and a track record in developing people and teams
· Highly energetic, enthusiastic and self-motivated, providing strong support for the Head of Marketing
· Ability to develop relationships, persuade and gain buy-in across a number of stakeholders
· Confident at handling multiple projects and prioritising workload

The Senior Brand Manager is accountable for rebuilding brand reputation, driving channel shift and delivering revenue across each individual franchise.
This to be achieved by planning and managing all ATL and BTL brand campaigns including briefing external media agency, creative agencies, PR agency, experiential agencies, research agencies as appropriate.

If you have the required level of experience and are interested in either the freelance or perm role - please apply today!

Senior Brand Manager - Freelance & Perm - Up to £65,000 - London

If this role isn't what you're looking for don't worry. At Stopgap we cover all permanent and freelance marketing positions, with specialist industry sector teams. You can check out all of our roles on our website and sign up for job alerts so you're the first to know about a new opportunity . Marketing Recruitment - The Stopgap Way.

About Us
London, United Kingdom
About Stopgap

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