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Christina Gillberg & Claës af Buren

Christina Gillberg, COO and Claës af Buren CEO of Gyro:HSR, accepted to answer a few questions in the Cube.


As CEO of GyroHSR in Scandinavia, Claës is highly involved in developing branding and marketing strategies for many of our key clients. Before joining Gyro he worked at large international agencies such as Grey and Publicis, mainly focusing on client service. Claës present focus is to build the next generation agency – an agency that truly reflects the society it communicate with. He has a marketing degree and MSC in business administration and economics from Stockholm University and a special focus in organizational behaviour. He was accompanied by Christina Gillberg, COO of the agency. With passion and enthusiasm, she leads the Stockholm operation on a day-to-day basis. Her background is copy writing and in her 18 years of dedication to the industry she has got numerous achievements, producing all types of communication for brands such as Atlas Copco, GE, Panasonic and Akzo Nobel. Christina has also been a teacher at one of Swedens prestigious advertising schools.
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