Meet the most influential agency executives, creative minds, and innovative production companies at the Cannes Lions International Festival of Creativity.

Del Campo Nazca Saatchi & Saatchi

The winners of the Grand Prix outdoor Joined Philippe on the Adforum's red carpet to talk about their campaign.

We had the chance to interview the successful Executive Creative Director and CEO of Del Campo Saatchi & Saatchi, Maxi Itzkoff, his creative partner, Mariano Serkin and the agency founder, Pablo del Campo. They have talked to us about the prize they won in the Outdoor category tuesday for the « Teletransporter ». Indeed, both his production and the presentation film are really interesting. http://www.adforum.com/creative_archive/award/reel_detail.asp?AD=34453176&TDA=VDnzgUxIfD&awid=69204678&awy=2010&ID=16 The idea was simple, to permite guys go drinking beer wih their friends in bars, they created a big box with different sound ambiances (hospital, traffic jam,, walking dog…). The aim of this action  was to reassure their wife or girlfriend calling them in the box and with the ambiance they chose to lie about what they are really doing. Thanks to his talent Maxi has brought his agency, Del Campo Saatchi & Saatchi to the top 5 in Gunn Report.
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