Koepke currently holds the title of Global Executive Creative Director of Brand Content Innovation with SapientNitro. However his passion for music is evident in his projects as he directed videos for David Bowie, U2, and DJ Paul Oakenfold to mention a few.
"Information overload equals pattern recognition" but this does not necessarily serve a s a strong foundation for a good campaign according to Koepke. Koepke used the excellent example of Hilfiger to illustrate his point- who at the beginning of their existence used the tactic to garner attention. But clearly in Hilfigers case it paid off.