Meet the most influential agency executives, creative minds, and innovative production companies at the Cannes Lions International Festival of Creativity.

Gaston Legorburu and Freddie Laker

Gaston Legorburu and Freddie Laker from SapientNitro on the beach to answer our questions about their positioning and creative trends

Gaston Legorburu, Chief Creative Officer of SapientNitro has been a driving force in the evolution of the interactive marketing business since co-founding Planning Group Intenational (PGI). Under his leadership. PGI became the largest privately held interactive agency in the US and was acquired by Sapient in 2006. Freddie Laker is the VP Digital Strategy, Global Brands of Sapient Nitro. He participated to the creation of well over 1.500 interactive projects for client like Unilever, Coca-Cola, Toyota...  
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