Meet the most influential agency executives, creative minds, and innovative production companies at the Cannes Lions International Festival of Creativity.

Hermeti Balarin (Mother London)

Hermeti Balarin, co-Executive Creative Director at Mother London but without his wife.

Hermeti Balarin started his advertising career in Brazil. 10 years ago, Hermeti packed up his portfolio and moved to London where he quickly landed a placement at Mother as an intern. He went from intern to creative director and contributed to several of the agency's iconic campaigns.

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