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Lionel Curt (MNSTR) and Stéphanie Eyeherabide-Pennel (Playboy Fragances)

Lionel Curt, CEO MNSTR, and Stéphanie Eyherabide-Pennel, Vice-President Global Marketing Playboy Fragances,

 

In 1998, Lionel Curt co-founded a web agency with the conviction that websites could be as memorable a brand experience for people. In 2010, he founded MNSTR on the conviction that advertising and marketing are no longer opposing forces in the era of digital.

Stephanie is a seasoned marketing leader with more than 20 years' experience in FMCG and luxury markets for powerful brands. She is currently Vice President of Playboy Fragrances Global Marketing, where she redefined the brand communication platform and switched to a digital-centric strategy around the smart seduction core message.

They have been interviewed after their session about storytelling at the Cannes Lions 

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