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Mark O'Brien

Mark O'Brien, President, North America DDB Worldwide Communications Group, answers Mark Tungate's questions


President since late 2010 of North America DDB Worldwide Communications Group, O'Brien actually began his career in the audit field. Marketing to women emerged as a hot topic in the interview with the term "Shrink it and pink it" coined by the American alluding to how women were marketed in a patronizing way. O'Brien had interesting thoughts on the digital versus traditional agency battle- the intoxicating power of digital cannot be denied it appears.... 

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