Meet the most influential agency executives, creative minds, and innovative production companies at the Cannes Lions International Festival of Creativity.

Matt Batten

Matt Batten; Chief Creative Officer at Wunderman Group UK took time out at Cannes to answer our questions.

Batten- CCO Of Wunderman UK took time out in Cannes to answer our questions. We discovered how the media outlet - direct marketing/mail appealed to him; he likes the challenge and to overcome the obvious constraints hand-in-hand with this type of media such as budgetary restraints. While Batten doesn't believe he has a personal motto at work he was inclined to suggest "perseverance" as the word that best describes his attitude to worm. 

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