Meet the most influential agency executives, creative minds, and innovative production companies at the Cannes Lions International Festival of Creativity.

Matt Biespiel

Matt Biespiel, Sr. Director, Global Brand Strategy at McDonald’s kindly accepted to answer Angela.

Matt Biespiel has been defining and building brands for two decades. Over that time he’s been partnered with some of world’s leading brands including adidas, Coca-Cola, The Olympics, Nike, General Motors, AT&T, Compaq, and Chevron, among many others. Previously he was a vice president at Visa where he guided one of the world’s longest running, most highly-acclaimed advertising
campaigns: Visa. It’s everywhere you want to be. Matt is a former executive with Ogilvy & Mather and Young & Rubicam. He lives with his wife and two children in the Chicago suburbs. He
eats at McDonald’s at least 5 days a week and has enjoyed Big Macs in over 20 countries. 

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