Meet the most influential agency executives, creative minds, and innovative production companies at the Cannes Lions International Festival of Creativity.

Matt Britton

Matt Britton - CEO of MRY suggests what the future holds for advertising agencies...

CEO of Publicis' new MRY -Britton was very impressed with the recent Nike campaign for the Olympics as it targeted the general public i.e the consumers as opposed to the athletes yet believed Google was the advertiser of the decade with its consistency, fun factor and simplicity ingrained in its campaigns. Brittons ultimate frustration at work? - the fact he can't control human error. 

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