Meet the most influential agency executives, creative minds, and innovative production companies at the Cannes Lions International Festival of Creativity.

Olivier Altmann

A discussion between a French and an English gentleman

Delighted to have the presence of Chief Creative Officer at Publicis France -Olivier Altmann for a red-carpet interview.

Digital creatively in France is been galvanized and driven forward by young creatives and more open minds-according to Altman who did admit the country had started off on the back foot when it came to harnessing the power of digital. Altmann also signaled the immense possibilities of story-telling across different media and highlighted the challenges that have be be confronted; how to maintain the same idea, impact, and connection across the various media outlets. While personal media is becoming more and more popular- the extensive scope is somewhat severed by the fact one can't be too intrusive-it's like playing with fire-but if executed by an agency in the correct manner the realm of personal media can be capitalized on and the substantial stream of benefits reaped. 

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