Meet the most influential agency executives, creative minds, and innovative production companies at the Cannes Lions International Festival of Creativity.


Pancho González talks to Mark Tungate about the three elements that make up the name of his agency in Chile.


Pancho González says failing the test to study medicine at university was “the opportunity of a lifetime” because it encouraged him to try his hand at advertising. He founded Inbrax in 2010 with his wife, Carole, the agency’s CEO. He has also worked at Y&R, BBDO, Base1 and Unitas/RNL. 

To learn more about him, look at his talent profile below:

Pancho González
Chief Creative Officer Inbrax

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