Meet the most influential agency executives, creative minds, and innovative production companies at the Cannes Lions International Festival of Creativity.

Pascal Dasseux and Monique Heim

Pascal Dasseux, Havas Digital has invited her client, Monique Heim, from La Française des Jeux in our AdCube box

Pascal Dasseux, the current COO Havas Media and CEO Havas Digital France, came this year to experience the AdCube with Monique Heim, Advertising & Media Director at La Française des Jeux. Pascal Dasseux has a « double experience, both in  agencies and advertisers (Leo Burnett, Publicis, Zebank, Egg). After an MBA at HEC in 2004, he entered Havas Media in 2006 and contributed largely in developing the agency to a leader position in e-marketing, search, direct, and data. Monique Heim is responsible for several years of all advertising campaigns made by La Française des Jeux
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