Meet the most influential agency executives, creative minds, and innovative production companies at the Cannes Lions International Festival of Creativity.

Paul Wauters

Paul Wauters stopped by the Adforum studio to answer our questions

Creative partner at Babel in Paris and jury member at Cannes -Wauters feels his role is to 'cultivate curiosity in creative people'. Worst campaign for Wauters was when at a shoot, he realized the director "didn't actually get the idea". That would be a tad awkward I would think... 

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