Meet the most influential agency executives, creative minds, and innovative production companies at the Cannes Lions International Festival of Creativity.

Pelle Sjoenell (BBH Group)

Pelle Sjoenell, recently named Worldwide Creative Officer at BBH Group talks about his new position, the industry and even Swedish advertising...


After spending 3 years as executive creative director at BBH New-York, Pelle Sjoenell launched in 2010 BBH Los Angeles where he served as an Executive Creative Director. In 2014, in association with Scooter Braun, Pelle launched a production company called The Creative Studio. The company was designed to bring advertising and entertainment together for BBH clients, creating everything from ads to music videos. In

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