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Rodney Fitch

A few words from the Fitch design agency's founder... Mr. Rodney Fitch!


A few words from the Fitch design agency's founder... Mr. Rodney Fitch! Rodney Fitch - CBE, PP D&AD, PPCSD and founder of Fitch. Rodney is also Deputy Chairman of the University of the Arts, London, helping to manage Europe's largest collegiate university of the arts; he has served as a member of the Council of the Royal College of Art and as a past President of the Designers and Art Directors Association and of the Chartered Society of Designers. In 2006, Rodney was inducted as an ISP Legion of Honor, the most prestigious award an individual can receive in retail design. He has been a trustee of the Victoria & Albert Museum and is now Chairman of V&A Enterprises, the museum's commercial business. He was awarded a Commander of the British Empire (CBE) in 1990 for his influence on the British design industry. Fitch is a renowned international design and branding agency with over 40 years expertise in all things retail. The company has 19 studios in 11 countries, employs 450 people and is part of the WPP Group. Fitch offers unique global insights into consumer trends, shopper behavior and retail design and branding. The agency enhances the lives and experiences of consumers across multiple points of interaction through strategically-led, multi-disciplinary design. Fitch's clients: DHL, Amazon, Bentley Motors, Best Buy, Boeing, BP and others.
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