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The latest marketing stories, advertising industry developments and business insights featuring the world’s premiere ad agencies.

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  • Le déménagement d'une agence a rarement généré autant de publicité, mais il faut bien dire que la transformation, par BETC, des Magasins Généraux...
    Mark Tungate
    by Mark Tungate on 26 September 2016
  • Rarely has an advertising agency generated so much publicity through an office move, but it has to be said that BETC’s conversion of Les Magasins...
    Mark Tungate
    by Mark Tungate on 26 September 2016
  • Comment les annonceurs jouent à Pokémon Go ?
    Mark Tungate
    by Mark Tungate on  5 September 2016
  • How are advertisers playing with Pokémon Go?
    Mark Tungate
    by Mark Tungate on  2 September 2016
  • Accenture Interactive is a digital agency to be reckoned with. Christine Removille, digital marketing European lead, explains how it crafts...
    Mark Tungate
    by Mark Tungate on 19 August 2016

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