18 Feet & Rising has joined Kopparberg's £4m advertising roster and is...

by Chris Saunders , FTI Consulting

  • 18 Feet & Rising has joined Kopparberg's £4m advertising roster and is planning a "breakthrough" integrated campaign for the premium cider brand.
  • Grey Group has retained its position as the global lead agency for Pringles following a pitch prompted by the brand's sale to Kellogg's last June.
  • Brave, the creative agency, has extended its relationship with John Frieda-owner Kao UK to include digital and social media activity.
  • HSBC has split its £400 million global creative account three-ways between Grey London, Saatchi & Saatchi and incumbent, JWT.
  • Simmons bedding shifts media business to MEC.
  • Walmart streamlines its PR agency relationships.
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