180 Amsterdam today announces that has been appointed as global strategic and creative partner to leading technology brand TomTom, following a competitive pitch.
180 Amsterdam will bring its extensive experience in the worlds of technology, sport and building global brands to the challenge of developing both a strategic roadmap for the business to help it grow across its different categories, and the integrated creative platforms that the brand will activate - from retail, right through to advertising and events.
The technology brand’s most iconic product – its Personal Navigation Device - was recently voted as the fifth most important invention of the 21st Century, in a major YouGov consumer poll*. TomTom's business has diversified beyond GPS in recent years, with the launch of action sport cameras and sports watches. 180 Amsterdam will be pivotal in supporting the brand in its ambitious future plans.
This major win is the sixth new client in twelve months for the European agency, and its first new partnership of 2016.
Corinne Vigreux, MD and Founder of TomTom, comments: “We have big ambitions for our brand and our business. 180 Amsterdam will play a key role as we continue to grow and broaden our consumer business. We're really excited to be working with 180 Amsterdam and can't wait to get going.”
Al Moseley, CCO and President of 180 Amsterdam, adds: “TomTom is a business that has the ambition and personality that 180 Amsterdam loves. They have the type of challenges that our ‘180 Thinking’ is famous for helping solve.”
The first work created by 180 Amsterdam will be launching from April 2016