180LA Helps Pacific Life Launch Its 'Swell' New Subsidiary

by Michela Galante , AdForum

Pacific Life Insurance Company is launching Swell, a new subsidiary that is devoted to cause-driven investing. To help launch the new brand, the insurance company is working with ad agency 180LA to reach Millennials who typically are not interested in the investing market but who are interested in cause-driven brands.

Read more on MediaPost.