2013 O’Toole Award Winners Announcement at 4A's Transformation

by Chris Saunders , FTI Consulting

Media Winners Include: MediaCom, Colle+McVoy, Hill Holliday, Grupo Gallegos

Creative Winners Include: BBDO, BBH New York, mono

New Orleans, March 12, 2013 -- Winners of the 2013 4A’s O’Toole Awards for Creative and Media Excellence were announced at the association’s annual conference, Transformation 2013: The Idea Effect at the New Orleans Hyatt Regency.

In the first year that the O’Toole Awards are recognizing media excellence, Lisa Donohue, CEO, Starcom USA, helped the 4A’s announce the Media winners on Tuesday, March 12:

Large Media Agency: MediaCom

Mid-Sized Media Agency: Colle+McVoy and Hill Holliday (tie)

Small Media Agency: Grupo Gallegos

Chuck Porter, Chairman, Crispin Porter + Bogusky, and Susan Credle, Chief Creative Officer, Leo Burnett, announced the creative agency winners Monday, March 11:

O'TooleBox: BBDO New York

Large Creative Agency: BBDO New York

Mid-Sized Media Agency: BBH New York

Small Media Agency: mono

In another O’Toole Awards first, Collective is a founding sponsor of the Media Awards and will donate $30,000 to the 4A’s Foundation, which uses funds to underwrite scholarships for multi-cultural students. And, each winner will receive $10,000 for a charity of their choice.

“The O’Toole Awards are extremely competitive, and a best-in-class representation of an agency’s entire catalogue of work,” said 4A’s President-CEO Nancy Hill. “Not only are the media and creative winners setting the bar for our industry, they are helping fuel future talent with the donated proceeds. That money will help pay it forward by funding scholarships for multicultural students pursuing careers in advertising.” Since 1991, the O’Toole Awards have recognized the highest level of excellence for an agency's body of work on behalf of multiple clients, with entries open to creative agencies of all sizes, including international agencies. In 2013, the 4A’s added a category for media planning and buying excellence.

A complete list of 2013 finalists can be found here. http://www.aaaa.org/news/bulletins/pages/otoolefinalists_03052013.aspx


About the O’Toole Awards
Established in 1991, the 4A’s O’Toole Awards for Creative Excellence competition is one of the most competitive and highly-regarded award programs in advertising. In order to win, an agency must submit an entire body of stellar work across several different clients. Its purpose is to recognize agencies that consistently set and maintain the very highest standards.

All proceeds go to the 4A’s Foundation, Inc., which was established in 1997. A primary goal of the Foundation is to award scholarships to multicultural students of the advertising arts.

About the 4A’s
The 4A’s is the national trade association of the advertising agency business. The 1,200 member agency offices it serves in the U.S. employ 65,000 people; offer a wide range of marketing communications services, and place 80 percent of all national advertising. The management-oriented association helps its members build their businesses, and acts as the industry’s spokesperson with government, media, and the public sector. For more information, visit the 4A’s Web site at www.aaaa.org.

About Collective

Collective is a leading data-driven multi-screen company that connects brand marketers to audiences with highly personalized experiences across display, video and mobile advertising. Collective’s multi-screen data optimizes targeted creative to break down traditional media silos and deliver highly personalized creative coordinated across devices. Headquartered in New York with offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, San Francisco, London and India; Collective has been recognized on the Deloitte Technology Fast 500 and Inc. 500/5000 lists. Collective is backed by Accel Partners, Greycroft Partners and iNovia Capital. To learn more about Collective, visit www.collective.com.


Melissa Im

212 966 9525


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