A wonderful Wednesday evening

By: Johanna McDowell

COPENHAGEN: Just back from a wonderful dinner hosted by Grey CEO of EMEA - David Patton - plus all of his CEOs from rest of Europe - sadly no one from South Africa. David is very keen to build South Africa and rest of Africa operation and intends to spend more time in the country in due course.

Lots of interest in general in South Africa and we are, of course, top-of-mind due to the 2010 FIFA World Cup.

Earlier we spent time with PerfectFools - one of the original and highly creative digital agencies in Sweden and with offices in Amsterdam now too. Digital is now not seen as having to be housed in separate agencies but is fully integrated. So - from now on - no more talk of "digital agencies" but digital offerings.

That's all till tomorrow. Seven agency networks and independents in the lineup tomorrow - plus dinner at NOMA with TAXI. NOMA has just been voted the world's top restaurant - happy coincidence for the AdForum consultants. Apparently the normal waiting list for NOMA is six months. After this latest news they have a waiting list of more than 50 000!

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