Absolut is to appoint Sid Lee to its global advertising business after a pitch, ...

by Chris Saunders , FTI Consulting

  • Absolut is to appoint Sid Lee to its global advertising business after a pitch, in a move which threatens TBWA's 30-plus-year relationship with the brand.
  • Grey London has been handed a global advertising brief from GlaxoSmithKline to create a corporate "masterbrand" campaign for the pharmaceuticals and FMCG giant following a shoot-out against TBWA\London.
  • MediaCom has been appointed to the £2m media planning and buying account for News Corporation-owned book publisher Harper Collins.
  • Jack Wills, the clothing brand, has appointed CHI Group agencies The Social Practice, M/Six and CHI & Partners to its global account after a competitive pitch.
  • Arena Media has won the £3m media account for Swiss herbal sweet brand Ricola following a pitch against three other undisclosed agencies.
  • Carmichael Lynch wins Tempur-Pedic.
  • Razorfish wins Target.com work.
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