AC Hotels by Marriott today announced the appointment of Figliulo&Partners as global agency of record, following a competitive review process.
Effective immediately, F&P will handle all positioning and branding responsibilities for the “upper-moderate-tier, design-led lifestyle brand,” one of 19 within Marriott International’s global portfolio. The business will be handled out of F&P’s New York office. In 2015, F&P picked up creative duties for Virgin Atlantic and was appointed AOR for Seabourn, Carnival Cruise Line’s ultra-luxury, small ship cruise line.
AC Hotels by Marriott boasts more than 80 hotels across the globe, and Marriott has made it a top priority to continue to grow the brand, particularly in the U.S. (current locations include Chicago, Kansas City, Miami, New Orleans and Washington, D.C.). Marriott plans to launch an additional 22 AC Hotels properties in 2016 alone, with Boston and Cincinnati the next U.S. locations coming soon.
About AC Hotels by Marriott
AC Hotels by Marriott is a lifestyle brand within the Marriott International global portfolio of 19 brands. The brand currently offers a portfolio of more than 80 hotels in Spain, Italy, Portugal, Denmark, Turkey, France and the United States. Growth plans include more than 50 hotels set to open within the next three years throughout the U.S., Canada and Latin America. AC Hotels by Marriott debuted its first U.S. location in November 2014 in the iconic Cotton Exchange Building in New Orleans, followed by AC Kansas City in March 2015, AC Hotel Washington D.C. at National Harbor in April 2015, AC Chicago in May 2015, and AC Hotel Miami Beach in June 2015. For more information, visit http://achotels.marriott.com.
About Marriott International, Inc.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda, Maryland, USA, with more than 4,300 properties in 81 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands. For more information or reservations, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com.
NOTE: The statements about the expected future growth of AC Hotels by Marriott are “forward-looking statements” within the meaning of federal securities laws, not historical facts, and are subject to a number of risks and uncertainties, including supply and demand changes for hotel rooms; competitive conditions in the lodging industry; relationships with clients and property owners; the availability of capital to finance hotel growth; and other risk factors identified in Marriott International, Inc.’s most recent quarterly report on Form 10-Q; any of which could cause actual results to differ materially from those expressed in or implied by our statements. These statements are made as of the date of this press release, and we undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.
Figliulo&Partners creates brand stories for the information age. Brands are cultural decision-making tools and, in today’s world, people are overloaded with information, which impedes decision-making. F&P’s mission is to inform and empower the Undecided consumer by using all forms of data, information and intelligence to tell surprising brand stories that sway
consumer decisions. A boutique alternative to the traditional agency model, F&P was founded by creative industry veteran Mark Figliulo and attracts creative thinkers, entrepreneurs and innovators. The agency prizes its talent – brilliant individuals who love what they do and combine the best of brand thinking and digital methodologies – and in 2015, it ranked #4 on Advertising Age’s 50 Best Places to Work in Advertising & Media list. To learn more, visit www.figliuloandpartners.com.