Ad of the Day: Nectar - Putting the 'You' in thank you

by Sarah Cullen , Adforum

Nectar has unveiled its biggest advertising campaign since its arrival in 2002, championing how it puts the ‘You’ in thank you.

The culmination of a transformational year at Nectar, where the company went digital first in all its communications, the centerpiece of the campaign is a series of TV ads narrated by Bill Nighy.

Developed by iris, the adverts celebrate the individual peculiarities, quirks and eccentricities of the people which make up Britain.

The full length ad debuts today – Tuesday 8 March – with Nectar encouraging customers to tell them on social media, and through the Nectar app, what makes them individual, using the hashtag #makesmeME.