Of the 20,342 entries received, AD STARS received the highest number of entries in Film (2,450+ entries, up from 627 last year), Outdoor (2,580+ entries, up from 1,732 entries last year), Print (1,700+ entries, up from 1,204 entries last year) and Design (1,210+ entries, up from 886 entries last year).
Entries to the Public Service Advertising category also doubled from 366 entries in 2017 to 827 entries in 2018, while there were 405 entries to a brand new category called Data Insights. Overall, total entries declined slightly from 21,530 entries in 2017 to 20,342 this year.
“The first AD STARS Awards received only 3,105 entries from 29 countries in 2008. Last year, we celebrated our 10th anniversary year and received our highest number of entries yet, with over 21,000 entries from 57 countries. We are very happy to have attracted over 20,000 entries again this year. Although AD STARS is free to enter, we know it takes time to enter our awards, so I would like to thank everyone who made time to enter,” says Hwan Jin Choi, Chairman of the AD STARS Executive Committee.
AD STARS offers a level playing field for agencies and production companies by virtue of the fact that most categories are free to enter. (The Integrated category and Innovation categories have an entry fee attached to them.) Based in South Korea, AD STARS is also the only global advertising festival to reward two US$10,000 cash prizes to its Grand Prix of the Year winners.
An international panel of remote jurors is now judging entries to AD STARS 2018 to determine this year’s finalists. In August, our Executive Jury and Final Judges will meet in Busan to decide the Grand Prix, Gold, Silver and Bronze winners. Winners will be revealed at the 11th AD STARS festival, a three-day festival of ideas and creativity that runs from 23rd to 25th August 2018.
AD STARS is now offering significant discounts on early bird tickets to attend the 11th AD STARS festival. Purchase tickets before 10th July to receive a 15% discount; or before 31st July to receive a 10% discount. Online registration closes on 3rd August 2018.
For more information, visit adstars.org