Adam & Eve/DDB has picked up the advertising account for a royal initiative ...

by Chris Saunders , FTI Consulting

  • Adam & Eve/DDB has picked up the advertising account for a royal initiative supported by the Duke and Duchess of Cambridge, called United for Wildlife.
  • Moroch Partners was awarded the Ohio Valley Co-op business for McDonald's following a national strategic and creative review. In the final round, the agency bested Kansas City-based Bernstein Rein and Columbus-based Fahlgren Mortine for the win. Moroch will be responsible for strategic planning, media planning and buying, creative and social elements. The Ohio Valley Co-op will be serviced out of Moroch's St. Louis office, where seven other McDonald's markets are also handled. Creative is slated to break in early March.