- Adam & Eve/DDB has picked up the advertising account for the UK launch of the Arla Foods-owned drinks brand Cocio following a competitive pitch.
Read more: http://bit.ly/1iLKTpa
- Sol kicks off global below-the-line campaign following Iris Worldwide appointment.
Read more: http://bit.ly/Mvegij
- Big Lots named Chicago-based agency O'Keefe, Reinhard & Paul as its agency of record, following a review. First work, consisting of digital and traditional elements, is expected to launch in early February. The account is valued at $50 million. Barkley in Kansas City previously handled the work.
- The Pat Tillman Foundation, a nonprofit organization established in honor of the former NFL player and Army Ranger, with a mission to provide educational scholarships for military veterans and their spouses, named Launchpad as its agency of record. Launchpad will drive brand strategy and marketing to raise awareness and fuel engagement for the foundation as it looks to increase nationwide support for its Tillman Military Scholars program. The agency will unveil a new campaign for Pat's Run using donated print and out-of-home space.
TOPIC: REVIEWS, AOR, AGENCY OF RECORD, BARKLEY, ADAM & EVE/DDB, IRIS WORLDWIDE, BIG LOTS, A&E/DDB, BELOW-THE-LINE, ARLA FOODS, O'KEEFE, REINHARD & PAUL, ORP, THE PAT TILLMAN FOUNDATION, LAUNCHPAD, COCIO, DDB COPENHAGEN, SOL, BTL