After a competitive pitch process, adam&eveddb has been appointed by Aviva to its global ad account, handling creative work across Europe, Canada, and Asia. The insurance company picked the London-based agency ahead of CHI & Partners, joining an illustrious list of clients for the fast-growing agency.
The appointment comes with an eye to digital innovation, as Aviva's group brand director Jan Gooding stated in a press release: "Adam & Eve/DDB impressed us with its fresh thinking, grasp of the task and vision for what is possible as we move the Aviva brand forward." For the record, this news does not affect ZenithOptimedia, Aviva's incumbent global media agency.
Read more at BrandRepublic.