ADC Announces 2014 Awards Season and Campaign by Razorfish

by Chris Saunders , FTI Consulting

93rd Annual Awards and Tomorrow Awards Call for Entries Open Today

NEW YORK – November 6, 2013 – ADC, the first global creative collective of its kind, announced the opening of its 2014 Awards Season, including the 93rd Annual Awards and the Tomorrow Awards Call for Entries.

The ADC Annual Awards and the Tomorrow Awards are complementary, but separate, sister shows that proudly support the mission of ADC Global to connect, provoke and elevate creative professionals in visual communications worldwide. This year, both programs will run simultaneously with winners being announced during the Festival of Art and Craft in Advertising and Design in Miami Beach.

The campaign for the 93rd Annual Awards was created by Razorfish and reads “Ideas get you noticed, Craft gets you recognized.” The message emphasizes ADC’s dedication to the art and craft in advertising and design, thinking retrospectively about their importance to creativity. The campaign will be highlighted across digital and print leading up to the Festival of Art and Craft in Advertising and Design on April 7-9, 2014.

“The ADC Annual Awards was the first of its kind to seek and recognize unique expertise in advertising, and we have now recommitted to our roots: the art and craft of the creative industries,” said ADC Executive Director Ignacio Oreamuno. “Our award shows, and the 2014 Festival where we will reveal the winners, reward creatives for their dedication and commitment to innovative and meticulously crafted work.”

This year the 93rd Annual Awards has refined its categories, removing some that are no longer current and adding others including Corporate and Personal Self-promotion, Mobile Games, Magazine/Newspaper Editorial, Video Games, Greeting Card Design and Children’s Book Design. There are also new subcategories in Digital Design, Photography and Illustration, as well as expanded interactive categories. The 93rd Annual Awards has also added a special freelance entry fee for the photography and illustration categories.

Jury chairs for the 93rd Annual Awards include the following industry leaders:

Advertising: Margaret Johnson; Executive Creative Director + Partner; Goodby, Silverstein & Partners
Design: Chip Kidd; Designer
Illustration: Christine Curry; Illustration Editor; The New Yorker
Interactive: Judy John; Chief Executive Officer + Chief Creative Officer; Leo Burnett Canada
Motion: Orion Tait; Executive Creative Director; Buck
Photography: Nigel Parry; Photographer

The early bird deadline to submit entries for the Annual Awards is December 31, 2013. 2014 deadlines are as follows:
INTERACTIVE: January 24, 2014
ADVERTISING: February 3, 2014
STUDENT (All Categories): January 17, 2014
TOMORROW AWARDS: February 3, 2014
For full information on the 93rd Annual Awards and its call for entries, visit The Tomorrow Awards call for entries can be accessed at

ADC 93rd Annual Awards Campaign Credits
"Craft Gets You Recognized"

Executive Creative Director: Frederic Bonn
Associate Creative Director: Toby Magrath
Art Director: Lauren Race
Art Director: Giovanni Vocale
Producer: Yael Bloom
Artwork by: ilovedust

About ADC
ADC was founded in 1920 by Louis Pedlar to ensure that advertising was judged by the same stringent standards as fine art. More than 90 years later, ADC remains committed to championing the importance of art and craft in advertising and design through its diverse global network of programs. A not-for-profit membership organization boasting one of the most concentrated groups of creative talent in the world, ADC’s mission is to Connect creative professionals around the globe, while simultaneously Provoking and Elevating world-changing ideas. From its Manhattan gallery to its international membership community, ADC provides a neutral forum for creatives of all levels to network, learn and grow. Join the first international creative collective of its kind, and follow ADC on Twitter, Facebook, Vimeo and Pinterest.

About the ADC Annual Awards
The ADC 93rd Annual Awards of Art + Craft in Advertising and Design is the first international award show of its kind, celebrating the very best in design, advertising, photography, illustration, motion and interactive work, all with a focus on industry-leading artistry and craftsmanship. Outstanding entrants are selected by highly respected international juries, and honored with coveted Gold, Silver and Bronze ADC Cubes. These Cubes are presented at the annual ADC Festival of Art and Craft in Advertising and Design in Miami Beach, and winners are immortalized in the fully interactive ADC Annual app. The ADC Annual Awards is a proud supporter of and participant in the Let’s Make the Industry 50/50 Initiative. Learn more at

About the Tomorrow Awards
The Tomorrow Awards is an international award show dedicated to discovering, showcasing and awarding creativity that pushes the boundaries of technological innovation. Since the very best examples of such work are those that defy standard award show categories, the Tomorrow Awards is category-neutral; all entries are judged side by side and only the ideas that best reflect the future shine brightest. The first of its kind to invoke an inclusive industry judging structure on a global scale, the Tomorrow Awards employs a two-part judging process to arrive at its winners. The Tomorrow Awards proudly supports the mission of the ADC Global Network to Connect, Provoke and Elevate creative professionals in visual communications worldwide and the Let’s Make the Industry 50/50 Initiative. Learn more at and connect with the Tomorrow Awards on Facebook, Twitter, Vimeo and Pinterest.

Claire Higgins

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