agenda21 Digital has been appointed by Addison Lee, the world’s largest managed car company, as its lead digital marketing agency to help drive the business’ expansion in the UK.
Effective immediately, agenda21 Digital has become Addison Lee’s retained agency to oversee all aspects of Addison Lee’s digital footprint. Addison Lee is the world’s largest managed car operation, providing a premium service through its’ fleet of 5,000 vehicles. The company counts 80 percent of the FTSE 100 Index as customers and provides up to 30,000 rides a day in London alone, and is investing in new business, technology and fleet as it looks to grow in London and internationally. In addition to its’ presence in London, Addison Lee also has operations in the North-West of England – Manchester, Chester and Stockport.
“agenda21 Digital demonstrated lots of passion and expertise throughout the pitch process. We were impressed by their approach to bringing together data, technology and advertising in an increasingly complex digital environment, and by their enthusiasm for Addison Lee’s expansion plans, ” said Rav Seehra, Digital Marketing Lead at Addison Lee
“We are dead chuffed to have won Addison Lee. Their clear ambition and understanding of the role of media, data and technology makes them the ideal client for agenda21.” Pete Robins, Founder of agenda21 Digital
A RAR recommended agency, agenda21 Digital are a team of 70 digital experts based in Soho. Trusted by clients such as Air New Zealand, Vodafone (Voxi and Lab), MacMillan Cancer Support and The AA. Addison Lee will be joining other recent wins; Le Col, Hachette and AJ Bell.
agenda21 Digital won the account after a competitive pitch. agenda21 Digital are about science and invention. They use their inquisitive, insightful and creative nature to guide brands through the journey to figure out where digital marketing can give them the competitive advantage. They help discover what could be simply more effective through smarter use of complex data, search and digital media using rigorously and methodical forensic analysis. agenda21 Digital is part of Be Heard Group plc, a digital marketing group operating at the intersection of marketing, tech and e-commerce.