By: Johanna McDowell
LONDON: Yesterday, Wednesday, 13 April 2011 saw R/GA update us all through its special seven hours of digital integration, where we learned about what has happened in the last 15 or so years as analogue has transformed into the new digital age.
We learned about the Ten Contexts of the Digital Era and then what will be happening in mobile and in social media over the next 12 months.
We certainly have a lot to share in terms of what is happening and it was very reassuring to be in the hands of arguably the best integrated digital agency in the world, which, this year saw it become the largest agency of any kind in New York City, surpassing traditional agencies such as Ogilvy.
Later, Euro RSCG took us all to the Houses of Parliament, where we had the special treat, from Lord St John of Bletso, a South African, and viewed the House of Lords, the House of Commons and the Royal chambers within the Parliament buildings.
There is no free dinner, so Euro RSCG asked the consultants to judge its Creative Business Awards and then we enjoyed a delicious, and lively, dinner until late.
What a day, what a place.
More tomorrow! We will be meeting with five agencies, listening to a guru on social shopping and then spending the evening with Martin Sorrell and CEOs of WPP at a dinner hosted by WPP.
The pace of these AdForum Summits is not for the faint-hearted!