AdForum’s Reviews Roundup: Diageo on the Hunt, MillerCoors Ditches Calvary, Branson's Virgin Dating Again

by James Thompson

Beverage Juggernaut Diageo in Search of Digital Agency 

Diageo, the drinks giant that owns the Smirnoff and Bailey's brands, is on the hunt for a digital agency to work across Europe. The winning shop will work on an e-commerce strategy for Diageo. The company is looking to develop a better user experience on its sites. The pitches have taken place, and there is no intermediary involved. Read more at BrandRepublic.

MillerCoors Drops WPP's Cavalry, Coors Light Now in Review 

MillerCoors has fired WPP's Cavalry three years after the holding company created the Chicago shop for the sole purpose of servicing Coors brands and new products. The brewer has put Cavalry's brands into an invitation-only review -- including Coors Light, Coors Banquet, Redd's Apple Ale and Smith & Forge Hard Cider -- marking yet another agency shift in the increasingly tumultuous beer market. Full story at AdAge

Sir Richard Branson's Virgin Active Seeks Creative Agency 

Virgin Active, the gym chain backed by Sir Richard Branson, is on the hunt for a creative agency. It is believed to be speaking to three agencies ahead of a pitch this month. The company used to work with Karmarama as its lead creative agency, although the pair parted company last year. Virgin Active is in the process of renewing its marketing arrangements after financial group Brait paid £682 million for an 80 per cent stake in the gym in April. Virgin Group owns the remaining 20 per cent. Read more at BrandRepublic. 

Do you have news about current Reviews? Well then, let us know and we'll post it on Just email james@adforum(dot)com. We look forward to hearing from you!

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