AdForum’s Reviews Roundup: Omnicom Gears Up, American Airlines Searches, Nationwide Rumor, Healthy GSK

by James Thompson

Omnicom Prepares for Wave of Media Reviews

Omnicom is defending $1.2 billion in media billings as part of this year's unprecedented number of simultaneous media buying and planning reviews by major marketers, the agency holding company said on Tuesday. Read the full story at AdAge.

American Airlines Begins Global Creative Account Review

American Airlines has put its global creative account in to review. Longtime agency partner McCann Erickson, New York, and its affiliate in Dallas, TM Advertising, will defend the creative business. The airline spent just under $30 million in U.S. measured media last year. Global media spending is estimated at $60 million. Read more at Uncle Lefty.

Nationwide Announces Review on Heels of Hiring New CEO

Today sources tell us that Nationwide, the insurance giant whose Ogilvy Super Bowl ad led to more controversy than any other campaign in recent memory, will soon announce a creative agency review. Read the full story at Agency Spy.

GlaxoSmithKline Launches Global Review for Consumer Healthcare Brand

GSK is conducting a global review of media planning and buying for its consumer healthcare brands, and it comes as no surprise, given the company's recent asset swap with Norvartis. Read the full story at AdWeek.

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