The Long Run: How GEICO and The Martin Agency Redefined the Client-Agency Relationship
There have been few relationships in the advertising industry as renowned and successful as that between The Martin Agency and GEICO. Creative collaborations are notoriously volatile, and the competitive nature of our business strains client-agency relationships to the point they’re considered to have the shelf life of a young Hollywood power couple. Read more at AdForum.
Check out AdForum’s Selection of the Top 5 Booze Ads of the Month
Here's a taste!
AdForum Tribune: Why The Best Agencies Don't Always Want to Pitch for Your Business
by Johanna McDowell
It may seem counterintuitive for agencies to walk away from new business prospects, but their reasons for doing so are often quite logical. Read the full article at AdForum.
Publicis New York Names Carla Serrano New CEO
Publicis Worldwide is bolstering its upper ranks to maintain constant contact with clients, and hired Ms. Serrano for her impressive strategy and leadership skills sets and background. Read more at AdForum.
AdForum Spotlight: Doritos
The World Is a Big Place, and Here Are the Best Ads from Across the Globe for January 2016
Agency of the Week: Havas Chicago
Havas Chicago is a company committed to reinvigorating iconic American brands in the Heartland through cultural relevance. We bring an unmatched understanding of Millennials’ mindsets and behaviors, and a passion for embracing the emerging trends shaping business and pop culture.