AdForum’s Weekly Roundup: VSA’s Alibaba Defined, Johnsonville's Sausage Nonnas, 1978 U.S. Navy Ad, Publicis Seattle T-Mobile Campain, Best Ads from India, and More

by James Thompson

AdForum in New York City would like to express our shared heartbreak and solidarity with the people of France, and Paris in particular, the location of AdForum’s headquarters and home to our colleagues. 

 AdForum’s most popular and notable in-house content for the week. 

AdForum Exclusive: 5 Questions for VSA’s Anne-Marie Rosser on Alibaba Defined, China, and the Art of Navigating Cultural Perceptions

VSA’s Anne-Marie Rosser was kind enough to take some time to discuss with AdForum the recent collaboration between VSA and Alibaba in developing Alibaba Defined, a comprehensive digital experience created by VSA Partners to help audiences outside of China understand the company.

AdForum: Even though the human race is more connected today than ever before, enduring misperceptions continue to impede many cross-cultural communication efforts. What challenges do Western cultures, and America in particular, face when trying to fully understand the Alibaba brand and its role in an eclectic Chinese business culture? Full story at AdForum

AdForum Exclusive: 5 Questions for Johnsonville's Senior Director of Marketing, Ryan Pocias


Johnsonville Sausages and Droga5 recently teamed up with Uber to launch a deliciously inventive but uniquely old-school campaign that features the best of every brand involved—and grandmas. This time, instead of focusing on the agency side of the business, AdForum reached out to Johnsonville to see how the creative process worked from the brand’s perspective. Read the full interview at AdForum

Wayback Wednesday: U.S. Navy Ad From 1978


In this week’s Wayback Wednesday we honored Veterans Day and Armistice Day by traveling back to the year 1978 and taking a look at a U.S. Navy recruitment ad. More at AdForum

AdForum Exclusive: Jason Lucas, ECD at Publicis Seattle, Discusses New T-Mobile Campaign Featuring Aaron Paul


Publicis Seattle and T-Mobile recently launched the very funny “Binge On” ad campaign featuring Breaking Bad actor and super nice guy Aaron Paul. Jason Lucas, Executive Creative Director at Publicis Seattle, was also nice enough to answer a few questions from AdForum about the campaign.

AdForum: It is much more difficult to create advertising for an intangible service such as streaming video than it is for tangible products, like a designer watch, that people can actually hold and see. When creating this ad campaign, what aspects of the T-Mobile streaming services did Publicis Seattle want to focus on, and why? Visit AdForum for more. 

AdForum’s Collection of the Best Ads from India


To honor the Hindu holiday Diwali, the “Festival of Lights,” this week the team at AdForum put together a collection of the best ads from India. Check it out at AdForum.

Agency of the Week


Critical Mass: Critical Mass is a global experience design agency with a relentless focus on the customer. We’ve been doing digital for nearly two decades, but we still meet every challenge head on, with the same tenacity as we have since day one. We’re thinkers. Tinkerers. Makers. Do’ers. We speak a dozen different languages and are inspired by a million different things. But no matter our discipline or where we are in the world, we’re united by a common excitement for digital that’s absolute and contagious.