After Exhaustive Review, Havas Wins Weight Watchers

by James Thompson

Weight Watchers, which took its business away from Wieden+Kennedy in March after ditching the celebrity spokesperson model for a “reality” approach, has awarded its creative account to Havas Worldwide. The company did not specify whether Havas will officially be its creative AOR, but several sources tell us that the New York office will play lead on the account moving forward. (The agency itself had no comment.) More at AgencySpy

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